Orange circle full
Orange circle opacity
Orange circle full

Using data, tech and marketing for more road safety and sustainability

Fleet managers must deal with high claim costs, high insurance premiums, high fuel prices and are looking for ways to reduce CO2 emissions. 40% of the costs of a fleet are related to the driving behaviour of drivers. With higher availability of data, additional tools are becoming available to improve driving behaviour through data. By interpreting the right data in the right way and placing it in the right context, insights are gained into where there are opportunities for improvement in a fleet when it comes to driving behaviour or process improvement.

Driving behaviour insights through smart data

Many commercial vehicles such as trucks, taxis, coaches, vans and LEVs have a telematics system built in. With this system, a fleet manager has insight into the location of vehicles at any given time, you can work order-driven, and you can inform your customers of the expected arrival or delivery time.

gribb makes it possible to create a smart link with existing telematics systems in the vehicles or even directly via the vehicle manufacturers. We then enrich this data with external sources, which enables us to provide insight into driving behaviour and place it in the right context. Not incident driven and not the usual braking and accelerating too hard or cornering too fast.

gribb focuses on patterns in, among other things, traffic insightful driving, use of cruise control, speed in 30 km zones and cornering without extra wear. This is more difficult than it seems, because these limit values ​​differ per vehicle type. We’ve actually wrote a blog about it!

How do you use this data?

This data is only visible to the driver at driver’s level. In an app they see their scores in comparison to colleagues and where it is possible to improve. The app makes improving fun by means of gamification. By improving their driving behavior, drivers can save points. The fleet manager is anonymously made aware of which points can be improved, such as planning a route differently due to road works, which can temporarily result in too much time pressure for the driver. gribb Data Coaches help customers to read the data from the dashboard and convert them into targeted actions.

There are now also insurers that use the data that gribb generates at the back-end in this way. Instead of raising the premiums, the insurer now has a different instrument to ensure that the claims burden within a fleet improves thus improving road safety.

De right culture contributes to road safety

Using data and technology is not the only way to improve road safety within a fleet. In the end, everything is related to behaviour. That is why it is important that safe traffic participation is part of company culture.

At gribb we call this Road safety Marketing. Don’t forget vehicle controls either. Take electric driving: not difficult, but different. Or modern technology in cars that makes driving safer and more economical. gribb helps companies train onboarding- and mentor coaches so that you can apply practical training where necessary. In this way, you use people, technology, data and marketing to achieve your objectives regarding safe and responsible traffic participation.

Circle form

Share this article:

Other posts that you might like

Using data, tech and marketing for more road safety and sustainability
Road Safety
Sustainability

Using data, tech and marketing for more road safety and sustainability

Fleet managers must deal with high claim costs, high insurance…

Read more
How do we provide insight into driving behaviour with data?
Blogs
Cost Reduction
Road Safety

How do we provide insight into driving behaviour with data?

By Mark Maaskant, road safety expert Providing insight into driving…

Read more
Why does one company have a lower claims cost than another company?
Blogs
Cost Reduction

Why does one company have a lower claims cost than another company?

A high or increasing cost of claims leads to additional…

Read more
Circle form
Circles

Get gribb on your fleet costs

Circle form
Orange circle full